Compare the economics of the concentrate business to that


Questions based on HBR Case Study:

Cola Wars Continue: Coke and Pepsi in 2010

1. Compare the economics of the concentrate business to that of the bottling business: Why is the profitability so different?

2. Why doesn’t competition between Coke and Pepsi escalate out of control?

3. Can Coke and Pepsi duplicate their success in non-CSDs? Why or why not?

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Operation Management: Compare the economics of the concentrate business to that
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