Compare the decision-making process you used to the four


1. Visit a local retail store and observe brand names, package designs, labels, and warranties. Choose good and bad examples of each of these product components, and report back..

2. Consider your most recent meaningful purchase. Compare the decision-making process you used to the four stages of the new product development process. Report your conclusions.

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Management Theories: Compare the decision-making process you used to the four
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