Company Name: ESPN
Please add references
Checklist:
1. What social media website(s) does the company utilize?
2. Who is the company's target market? Does the company do a good job of targeting these individuals through its social networking site? Why or why not?
3. Compare the company's social networking site with its official website. How does the content and language differ between the two sites?
4. Social media objectives are listed in Chapter 18 in section 18-2b. Identify the company's primary social media objectives based on actual communications on its social networking site. Be sure to provide examples.
5. Describe the promotional methods that the company uses to market products or services on its social networking site.
6. What do you recommend that the company do to stay on top of current social media trends?