Wal-Mart provides a website from which customers can shop for products, search for a nearby store, and even preorder new products. The website lets customers browse what's on sale and view company information. Access Wal-Mart's website at www.walmart.com.
a. How does Wal-Mart attempt to position itself on its website?
b. Compare the atmospherics of Wal-Mart's website to the atmospherics of a traditional Wal-Mart store. Are they consistent? If not, should they be?
c. Find Wal-Mart's history on the website. Relate the firm's history to the wheel-of-retailing concept.