Critically assess the political, economic, social, technological and ecological issues facing a company in terms of its ability to make decisions on the strategic direction of the company. Students should develop an understanding of the tools used for advanced environmental analyses, and should be able to apply them appropriately to existing and new businesses
Compare strategic thinking and development across a range of industries and business types. Students should be able to show an understanding of the critical importance of research-based strategic decision-making for the entrepreneur in the creation and development of new businesses.