Assignment Task: You are the head of marketing in an international clothing company based in Canada and looking to expand to India (your target country). As discussed in class, before interacting with an unfamiliar target culture, international trade and marketing practitioners can benefit from learning the generally expected behaviors in social and business situations.
Present the culture difference between your target country and Canada by answering the following questions:
Q1. Brief intro of culture of target country?
Q2. Brief intro of culture of Canada?
Q3. What are the key differences between Canada culture and target country?
Q4. What are the key similarities?
Q5. What stereotypes do you observe in Canada culture?
Q6. What stereotypes do you observe in the target country's culture?
Q7. What events and trends are currently impacting the target country's culture?
Q8. Compare some social norms between Canada and target country.
Q9. Mention some impacts of culture while negotiating with target country's business team.