Problem 1. Compare and contrast public relations and publicity. How are they different? How are they same?
Problem 2. Describe the role of primary research as it pertains to public relations. Describe the role of secondary research as it pertains to public relations. Is one more important than the other in PR? Why or why not?
Problem 3. Any publicity is good publicity." What do you think this statement implies? What about the potential for and fallout from negative publicity? Please provide at least one example to support your response.