Need help with preparing a SWOT & TOWS for APPLE iPHONE. The product launch plan will be for two markets: U.S. and one international market. Domestic market generally means the market where the company headquarters are located. Compare product/service to at least one other competitor. The competitor does not need to be in both markets, you can have two different competitors, one for each market.
Include the following:
- Brief SWOT (emphasizes internal market--Strengths, Weakness, Opportunities, Threats) and TOWS (emphasizes the external market--Threats, Opportunities, Weakness, Strength).
- A graph or chart if necessary.
At least 1 peer-reviewed references. Strict APA, no plagiarism.