Assignment:
1)"Understanding Costs" Please respond to the following:
a)Compare incremental costs and avoidable costs. Incorporate the impact each has on prices in your response. Provide specific examples to support your comparison.
b)Evaluate the best way for a small business (e.g., a dry cleaner, local café, housekeeping services) to handle a noticeable cost increase from a supplier, such as higher delivery costs due to an increase in fuel.
2)"Applying Costs" Please respond to the following:
a)Determine the industries you believe most frequently use activity-based costing and explain why.
b)Analyze the "Peak Pricing: An Application of Incremental Costing" from Chapter 9 example and compare this example of peak and off-peak pricing to a local electricity provider and its pricing strategy. In your comparison, argue whether your local company is more or less profitable when implementing the type of pricing strategy it is using.
3)"Pricing Strategy" Please respond to the following:
a) evaluate Amazon's pricing strategy. Select two products and compare the price to those of "brick and mortar" retailer. Determine the price strategy used for these two products in each selling venue and give a plausible explanation why price differences may occur.
4)"Promotion, Advertising, and Sales Promotion Strategies" Please respond to the following:
a)Select one advertisement that you have viewed in the last week. Briefly describe the advertisement and where you viewed it. Determine the advertising strategy that was used in this advertisement. Explain your rationale.