Questions: 1. Compare and evaluate Zalando's and Asos' key competitive advantages and strategies in the World online apparel market.
2. Discuss and evaluate the criteria that you would use for Zalando's selection of new markets outside its current 14 countries. End up with a ranking list of the three most attractive countries.
3. Discuss and evaluate the pros and cons for Anders Notch Povlsen and Bestseller, regarding the invest. ments in Zalando and Asos.
Zalando case attached. Should answer 3 questions at the end of the case, 1000 words each question so total is 3000 word. subheadings should indicate the question being answered.
Information related to above question is enclosed below:
Attachment:- Zalando.rar