1) Compare and contrast the various levels of distribution intensity. Provide two specific examples of products/services that are distributed at each level of distribution intensity and explain the rationale behind the chosen distribution intensity.
2) Identify a successful retail business in your community. What marketing strategies have been employed by the business and have led to its success? In your answer, be sure to address the four variables of the marketing mix and how your chosen business has managed each variable. What changes (if any) would you recommend and why?
3) How can a company create an atmosphere on its website? Visit the pages of two of your favorite retailers to see if they have been able to re-create the store atmosphere on the Internet. How have they done so? What changes would you recommend to improve the atmosphere of the websites?