Identify a company in which value chain analysis is heavily relied upon for success. In a 2-3 page APA formatted paper, do the following:
Identify the company
Explain its area of competitiveness
Analyze the use of value chain analysis within the firm
Compare and contrast the use of value chain analysis in this business to others that also use it
Make any recommendations you see based on a peer reviewed literature search to move forward.
Be sure to cite at least three scholarly sources.