Assignment:
1) EMBEDDED SKILLS INCLUDE:
• The ability to conduct research.
• The ability to analyse data and information.
• The ability to think and read critically.
• The ability to make an oral presentation.
• To assist students in developing professional attitudes, values, skills, and strategies that will foster success in their careers and in life.
To prepare students to meet the ever changing needs of their communities now and in the future.
SIS
1.0) INSTRUCTIONS:
I) Assignment Submission: All assignment copies are to be submitted via ELMS before the specific due date and time agreed upon.
II) Assignment Topic: International marketing activities in an organisation always have had a significant impact on the bottom-line performance. Conduct an international marketing research and prepare a report on an international Food and Beverage company/brand/product. You research must answer the following 3 specific areas:
1. Critique how current international Pricing and Product Life Cycle (PLC) strategies are formulated to achieve the organisational strategic goals for your chosen Food and Beverage companyilxanWproduct. Provide recommendations for all of your findings and analysis.
2. Critique the options currently used by your chosen Food and Beverage companyibrancaproduct to promote and sell its products and services for a target international market. Provide recommendations for all of your findings and analysis.
3. Compare and contrast the marketing communication options currently used by your chosen Food and Beverage company/brand:product for a target international market. Provide recommendations for all of your findings and analysis.
III) Assignment Brief: Working individually You are required to consult and fully reference a
MINIMUM of 8 references from 3 different sources (e.g.. book; www; journal article from the fun-text databases: current affairs magazine: newspaper etc.). The use of WIKIPEOIA online encyclopaedia is NOT allowed. The word range of this essay is about 2.000 words.
In addition, you should present credible research from Proquest, Newslink or other academic resources. Your usage of the research evidence will play a pan in determining your grades as well. E.g. Using the evidence in a descriptive (Pass grade lovely applied way (credit level)/ applied way demonstrating deep understanding of the topic (Distinction).
iii) Assignment Format:
The essay should be presented as follows:
Introduction - Outline the purpose of this essay and let the reader know what the subject of the paper is (about 100 words). The introduction should grab the reader's attention. set up the issue, and lead into your essay argument.
Body - Critique how current international Pricing and Product Life Cycle (PLC) strategies are formulated to achieve the organisational strategic goals for your chosen Food and Beverage companyibrand/product and provide recommendations for all of your findings and analysis (about 600 words).
Critique the options currently used by your chosen Food and Beverage company/brand/product to promote and sell its products and services for a target international market and provide recommendations for all of your findings and analysis (about 600 words).
Compare and contrast the marketing communication options currently used by your chosen Food and Beverage company/brand/product for a target international market and provide recommendations for all of your findings and analysis (600 words).
Use marketing management theories and concepts in your answers. Diagrams are permitted to help illustrate concepts.
Conclusion - Reinstate points you introduced and summarise improvement recommendations (about 100 words)
Referencing - All sources referred to in your report, including any diagrams, must be referenced to in-text and be included in a full reference list at the end of the assignment. according to the APA system of referencing. Use the following Kaplan resource to assist
You have to do this accurately and consistently:
IV) Assignment Style
The reference above will also supply you with the Assignment Style rules followed in Kaplan. in short, the main things to apply are as follows:
1. Type your name clearly on the cover page using the Lecturer's Comment Form
2. Your assignment should be type-written.
3. Spacing 1.5 with font size 12 using Arial font style.
4. Include page no.
5. Include a Reference Page at the end of your assignment.
v) Policies
(For detailed policy information, please consult your Study Guide)
• The penalties for plagiarism and collusion per Kaplan Singapore Academic Policy (found in your Student Handbook) will apply for any breaches.
• Late submission of assignment copies handed in will have marks deducted in accordance to the Kaplan Singapore late submission policy.
• Assignments must be submitted in via E-LMS before the specific due date and time agreed upon. NO hard copy version required.
2.0) RELEVANT MODULE LEARNING OUTCOMES ASSESSED:
B. Critique the Pricing strategies and Product life cycle that organisations need to consider for international marketing objectives.
C. Critique the options available for an organisation to manage, measure success and monitor for new international marketing
opportunities.
E. Critique the options available for an organisation to promote and sell products & services in a target international market.
F. Compare and contrast the marketing communication options available for an organization to utilise in the target international market.
2.1) EMBEDDED SKILLS INCLUDE:
• The ability to conduct research.
• The ability to analyse data and information.
• The ability to think and read critically.
• The ability to enhance intellectual curiosity and awareness of culture and diversity.
• To assist students in developing professional attitudes. values, skills, and strategies that will foster success in their careers and in
life.
• To prepare students to meet the ever changing needs of their communities now and in the future.