Compare and contrast the four Ps approach to marketing versus the value approach (creating, communicating, and delivering value). What would you expect to be the same and what would you expect to be different between two companies that apply one or the other approach? Please, provide at least two examples.
All assignments will be submitted/uploaded via D2L on the date the assignment is due; any late assignment will be subject to a letter grade reduction unless an extension has been negotiated with the professor prior to the due date. In all written assignments, the quality of your writing and the application of APA format will be evaluated in addition to your content. Evaluation based on these criteria is designed to help prepare you for preparing your college projects, which must be well written and follow APA guidelines. Each written assignment should contain a minimum of 300 words. Make sure that you will use correct spelling, grammar, and punctuation.