1.Compare and contrast the following two marketing management orientations: "the selling concept" and "the marketing concept".
1a.2 questions that you would ask in relations to the topic
2.How can the marketing mix be used to effectively differentiate and position a product or service?
2a questions that you would ask in relations to the topic
Due on Sunday Feb 12 500 words each
Choose 1 of the below assignment. Your discussion should be 500 words in length. Submit your assignment by Tuesday midnight:
What are the five different marketing management orientations. Which orientation do you believe Apple follows when marketing products such as the iPhone and iPad?
Compare and contrast the positioning for two of the following brands: Apple, IBM, Microsoft, Twitter and Facebook.