Read the following articles:
"How the NFL Woos Female Fans"
"Coach's Curious Pitch to Dudes: Baseball".
https://www.businessweek.com/articles/2013-07-30/coachs-curious-pitch-to-dudes-baseball
In light of what you are learning in the course,
- Compare and contrast the efforts of the NFL and Coach in reaching out to hitherto under-emphasized market segments.
- Evaluate the respective companies' prospects for success - with detailed explanations.
- What recommendations would you give to each of the companies for improving their outreach.
Expected length: 4-5 typed, double-spaced pages, excluding cover sheet and references, if any.