Discussion questions:
1). If a nonprofit hospital were planning to buy expensive MRI scanning equipment (to detect tumors) who might be involved in the buying center. Explain your answer and describe the type of influence that different people might have.
2). Describe the situations that would lead to the use of the three different buying processes for the particular product- lightweight bumpers foe a pickup truck.
3) Compare and contrast the buying behavior of final consumers and organizational buyers. In what ways are they most similar and in what ways are the most different.