As stated in the text, "Proposals are crucial to most organizations-indeed, many companies rely on them for their very survival" (p. 399). For this discussion
1. Compare and contrast solicited and unsolicited proposals. Which do you think is harder to write? Why?; and
2. Given your academic major and/or your chosen career field, describe a situation where you would write an unsolicited proposal to either an internal or external audience. What strategies would you use to gain the reader's attention? Be sure to consider any legal or ethical issues for this proposal.