Compare and contrast sales promotion and mass media, HR Management

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Compare and contrast sales promotion and mass media

Compare and contrast sales promotion and mass media advertising as promotional tools. In what ways do strengths or one make up for the limitations of the other? What specific characteristics of sales promotions account for the high levels of expenditures that have been allocated to them in recent years?

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HR Management: Compare and contrast sales promotion and mass media

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HR Management: Compare and contrast sales promotion and mass media

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