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Compare and contrast qualitative and quantitative data and

Compare and contrast qualitative and quantitative data and research approaches. Apply these 2 different approaches of market research to 2 different companies. If you were researching information for a new car for Ford Motor Company to launch, what market research approach would you recommend and why?

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Marketing Management: Compare and contrast qualitative and quantitative data and

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Marketing Management: Compare and contrast qualitative and quantitative data and

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