1. Compare and contrast innovation strategy, cost-minimization strategy, and imitation strategy. Then, identify a company not listed in the text, determine which of the three strategies the company utilizes, and explain why you believe the determined strategy is accurate.
2. Select the most important attribute a Franchisee must possess in order to be successful as the owner/operator of a Franchise. Defend why you chose this as the most important
3. How has social media impacted public relations? Give examples to support your answer.