Problem
1. Compare and contrast the concepts of lifestyle and social class.
2. In what situations is demographic information likely to be more useful than psychographic data, and vice versa?
3. Discuss some concrete situations in which international similarities in lifestyles may be more relevant than national cultural differences for market segmentation and for the understanding of consumer behaviour.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.