Details: Books and computer-software products sell effectively on the Web. Publishers and third parties sell both from sleek Web sites all over the world.
Interview a consumer from each of the following age groups:
18-25 years old
26-45 years old
46 years or above (you may vary the ages slightly)
Determine which they purchase more of online: books or software.
Then, address the following questions:
1) Do they prefer buying from Web sites and having products delivered?
2) Is shopping at a bricks and mortar establishment preferable?
3) Do they do a little of both: online shopping and bricks and mortar?
Compare and contrast responses. What are the implications for sellers?