Review Questions
Compare and contrast core beliefs/values and secondary beliefs/values. Provide an example of each.
Compare and contrast a company's microenvironment with a company's macroenvironment.
Discuss the strategies used for adapting products to a global market. Which strategy is best?
Compare and contrast a tariff and a quota.
Armstrong, G., & Kotler, P. (2014). Principles of Marketing. (15th ed). Upper Saddle River, New Jersey: Pearson Education Inc.