1. The leading companies in the online travel agency industry are Expedia, Cheaptickets among others. Their biggest business is selling airline tickets, where they employ the services of computerized airline reservation systems such as Amadeus and Galileo Use Porter's five forces framework to predict the profitability of the online travel agency industry in the next 3-5 years.
2. Compare and contrast a low-cost generic strategy with a differentiation generic strategy. Use examples from the airlines or manufacturing industries to highlight the trade-off that need to be made in order to achieve a sustainable advantage.