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Compare and contrast a companys microenvironment with a

Review Questions

1. Compare and contrast core beliefs/values and secondary beliefs/values. Provide an example of each.

2. Compare and contrast a company's microenvironment with a company's macroenvironment.

3. Discuss the strategies used for adapting products to a global market. Which strategy is best?

4. Compare and contrast a tariff and a quota.

Armstrong, G., & Kotler, P. (2014). Principles of Marketing. (15th ed). Upper Saddle River, New Jersey: Pearson Education Inc.

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