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Comparable public company market multiples

Assignment:

Instructions:

Prepare a professional valuation for one of the companies listed. Please follow the outline provided. The length of the valuation must be between 9-14 typed (11 font, Times New Roman, double spaced pages), valuations that are less than 9 and more than 14 will not be accepted. The page count does NOT include the title page, table of contents or references. The use of tables, graphs, and charts are encouraged to highlight pertinent information.

Companies

Berkshire Hathaway

Boeing

Coke Cola

ExxonMobil

JP Morgan

Proctor & Gamble

Outline of Valuation

•General Economic Overview

•Industry Overview

•Subject Company Review

•Valuation Methodology

•Comparable Public Company Market Multiples

•Comparable Transaction Summary

•Discounted Cash Flow Analysis

•Valuation Summary

•Conclusion

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Marketing Management: Comparable public company market multiples

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