Company y completed a marketing study to identify customer


1. Company Y completed a marketing study to identify customer needs about their product X. The company aims to improve the product X through a product design method. How would you consult the company? Answer this question based on the course material.

2. UNIST recently encountered a lot of student complaints about a service in the campus. The school wants to improve the service using a service quality management method. How would you consult the company? Answer this question based on the course material.

3. Discuss utilities of the four methods you learned for production planning (i.e., Forecasting, Inventory Management, Queuing Theory, Mathematical Programming).

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Operation Management: Company y completed a marketing study to identify customer
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