Company x which uses a strategy of intensive distribution


1. What explains the disasters which overtook Europe between 1914 and 1945? This is not a "what happened?" question, but a "why did it happen?" question. Be sure to address larger structural and cultural factors.

2. Company X, which uses a strategy of intensive distribution, is experiencing lackluster sales support from downstream channel partners as well as bait-and-switch tactics. Discuss three options for Company X and describe the advantages and disadvantages of each.

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Operation Management: Company x which uses a strategy of intensive distribution
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