Company: Walgreen Company (Walgreens)
Competirors: CVS, Walmart, and Rite Aid
Around 4 and 1/2 pages:
1. Marketpositioning map with your firm and its major competitors (1/2 page)
2. Discuss the marketing strategies of your company versus strategies of major competitors (1/2 page)
3. What are the advantages and disadvantages of your firm's versus competitors' market strategies? (1 page)
4. Discuss the "Value of the Firm." (1/2 page)
5. Complete a SWOT analysis (1 page)
6. IFE Matrix (1 page)