Company is (COMCAST!) focus on the marketing plan and strategy. Remember: Insert a
CP
that includes the title of your project, your name, the course, and the date. Your application assignment must be in essay format. This means you must write in complete sentences and paragraphs instead of just inserting phrases under the headings. Elaborate upon each point under the headings, using your research to develop your own opinions, interpretations and conclusions about this company. Your report should be about
2-3 pgs
long, not including the
CP
. Use two resources, double spacing with 12 point TR. Do not include an Abstract. Unit 3 Application Assignment - Marketing Strategy: Headings and Content Your report should contain the following information under these six headings: Product and Price, Distribution, Promotion, Competitive Comparison, Summary and References. Product and Price Detailed description of products (goods and services offered) - Qualities and features Target market Pricing Strategies and Structure Distribution How does this business distribute its products? Distribution mix Does this company distribute to wholesalers or does the company retail to the consumer? Promotion Branding, advertising Public relations Approaches to sales Customer relationship management - Who are the customers? How does the company attract, retain, and manage its customers? Competitive Comparison Name the competitor(s). Compare the competition's marketing mix to that of your company Summary What are this company's strengths and weaknesses? What do you think of this marketing plan? Is it working for this business? Do you see any areas where revisions should be made? References Provide your resource information (you need a minimum of two resources)