You will need to work individually to produce a report on a Multi-National Corporation (MNC) or a Trans-National Corporation (TNC) selected from the list given below, or another that you select and authorised by your tutor.
The report should reflect your research into the company and describe its characteristics. It should contain your analysis of the company’s strategy, especially strategies for international entry into foreign markets, and approaches to global issues. It will also explore what options it may have for future growth in an increasingly competitive, global economy; and one which may also have significant social responsibilities.
You may need wider reading to bring together what it all may mean to the future of your chosen organisation; the cultural challenges presented; the influence of national governments and the IMF etc.
A personal evaluation should be included which has your conclusion relating to the company’s current and future strategy.
Learning Outcomes:
1. The key aspects of globalisation including cross cultural differences, ethical considerations and the effect of globalisation on economies.
2. The characteristics of a multinational corporation and their methods for corporate growth.
3. Evaluate the advantages and problems that globalisation has brought sections of the world.
4. Critically evaluate the power of national governments and the IMF in managing MNC behaviour.
Assignment:
You will need to work individually to produce a report on a Multi-National Corporation (MNC) or a Trans-National Corporation (TNC) selected from the list given below, or another that you select and authorised by your tutor.
The report should reflect your research into the company and describe its characteristics. It should contain your analysis of the company’s strategy, especially strategies for international entry into foreign markets, and approaches to global issues. It will also explore what options it may have for future growth in an increasingly competitive, global economy; and one which may also have significant social responsibilities.
You may need wider reading to bring together what it all may mean to the future of your chosen organisation; the cultural challenges presented; the influence of national governments and the IMF etc.
A personal evaluation should be included which has your conclusion relating to the company’s current and future strategy.
It is important that your sources are Harvard referenced properly.
Suggested multi-national organisations:
1. Marks and Spencer
2. Ford motor company
3. Ikea
4. Subway
5. L’Oréal
6. Nestle
7. Royal Dutch Shell
8. Siemens
9. Proctor and Gamble
10. Total SA