Problem:
In this final assignment, you will compile the previous four (4) assignments, addressing the feedback from your professor, as well as adding the marketing strategies.
Write an 4-5 page paper in which you:
(The Executive summary should be at least 1 page and the rest can be at least a paragraph)
1. Write an executive summary of your marketing plan.
2. Provide the company's branding, pricing, and distribution plan.
3. Provide the IMC and customer satisfaction plan
4. Discuss the company's competitors, and its strengths and weaknesses
5. Determine the differentiation strategy in relation to your closest competitor
6. Assess the macro-environmental issues (legal, technological, social, and economic) trends with which the company must operate.
7. Identify the most significant trend to impact the business and discuss how the company intends to minimize or capitalize on this trend.