Company and product background a brief introduction to the


Your advertising essay should be organized into four sections (with headings) The advertisement that you are writing for is attached.

Company and product background A brief introduction to the company, the product, and any relevant information about the advertising campaign

Advertisement description A two-paragraph description that includes all relevant details from the advertisement Analysis of persuasive techniques

Two or three paragraphs, each focusing on one of the persuasive techniques utilized in the advertisement Evaluation of advertisement effectiveness.

Your assessment of how effective the advertisement was at reaching its target demographic, organized into three paragraphs:

Target demographic Strategy of the advertisement Effectiveness of the advertisement at reaching its target demographic or achieving its marketing objective Final length: 850-1200 words (3-4 pages, double-spaced, 12pt font)

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4/8/2016 7:46:13 AM

Your advertising essay must be organized into 4 sections (through headings) the advertisement that you are writing for is joined. Company and product background a brief introduction to the company, the product, and any relevant information about the advertising campaign Advertisement description a two-paragraph description that comprises all relevant details from the advertisement examination of persuasive techniques 2 or 3 paragraphs, each focusing on one of the persuasive techniques utilized in the advertisement Evaluation of advertisement effectiveness.