Background
a. Company
- Outline overall financial performance (a table with key figures/ratios) and comment on performance
- Quantify and trend the portfolio
- What are the key issues/challenges/opportunities faced by the Company?
b. Competitive Environment
- Define your Arena/Industry/Market
- If data is available quantify by revenue/units and show trends
- Comment on competitors, customers
- What are the key issues/challenges/opportunities in the Competitive Environment? Company Strategy Applications (200 words maximum per application)
Manual Section 6 and Grant Chapters 2,5,11,12,13,14,15 and Unilever Case A.
- 200 words maximum per application plus Labeled Diagrams and Tabulations
- Apply one concept/approach to your selected Company
- Apply a different concept/approach to Unilever Concepts/Approaches to select from:
- Vision
- Value Statements
- Mission
- Objectives
- Analysing and Developing Resources & Capabilities
- Portfolio Analysis (select one portfolio grid)
- Mergers and Acquisition
- Divestment
- Strategic Alliances
- Vertical Integration
- Diversification
Competitive Environment Applications (200 words maximum per application)
Manual Section
Cream consider Unilever Case B and a Euromonitor Country Report. You can also refer to other sources.
- 200 words maximum per application plus Labelled Diagrams and Tabulations
- Apply one concept/approach to a Competitive Environment of your choice
- Apply a different concept/approach to Ice Cream Concepts/Approaches to select from:
- The Arena Map
- The Profit Pool Map
- The Five Forces
- Strategic Groups
- Strategic Imperatives/Key Success Factors
- Competitor Analysis
- Megatrends
- Scanning and Screening the Wider Environment
- Scenarios