Companies to expand into diverse markets


Problem:

You are in a manager's meeting talking about hiring. One of the managers says that he wants to hire an older person because he thinks an older person will do a better job. In addition, he wants someone from an affluent, primarily Caucasian area. You need to explain to him that his request could lead down a trail of being noncompliant with the federal laws. In addition, you want to express that diversity is good practice that leads to a rich workforce and, typically, leads companies to expand into diverse markets.

Use the Library, Internet, and other resources to research your response.

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Marketing Management: Companies to expand into diverse markets
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