Companies need to navigate the difficult road from growth to maturity by choosing an investment strategy that supports their business model. In particular, business leaders of companies in different industries must select investment strategies that fit their industry type, whether it is a fragmented, embryonic, or growth industry. In choosing this investment strategy, managers must consider the company’s competitive position in the industry type (fragmented, embryonic, or growth) and the stage of the industry’s life cycle. Some main types of investment strategy are share building, growth, market concentration, share increasing, harvest, and hold-and-maintain. In this assignment, you will consider what strategies work best for different types of industries.
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Please respond to all of the following prompts:
· Name one strategy you would use to lead each of the following, providing reasoning for your selection: fragmented industries, embryonic industries, and growth industries.
· In your opinion, is it more difficult to sustain strategies for a fragmented industry or an embryonic industry, and why?
· In your opinion, is it more difficult to sustain strategies for a growth industry or an embryonic industry, and why?
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