1) Which of the following is NOT a major mode of communications in the marketing communications mix?
A. Events and experiences
B. Advertising
C. Sales promotion
D. Satellite radio
2) Which is correct about "noise" in the communication process?
A. It has only one source
B. It is controllable
C. It mostly happens during the decoding stage
D. It interferes with intended communication
3) Bradford Soap, the second largest soap maker in the world, occasionally arranges tours of their plant in Warwick, Rhode Island. This is part of what kind of communications platform?
A. Experiences
B. Public Relations
C. Personal selling
D. Sales promotion
4) The computer _______________ consists of the manufacturers of computer memory chips, monitors, keyboards, coaxial cables, modems, software, storage systems (disks, hard drives, portable USB media), and those who install, repair, and maintain systems and software.
A. Metamarket
B. Marketplace
C. Macromarket
D. Marketspace
5) __________ marketing aims to build long-term, mutually satisfying relationships with key parties-customers, suppliers, distributors-in order to earn and retain their long-term preference and business.
A. Transaction-oriented
B. Business-to-business
C. Behavioral response
D. Relationship