Communications Audience Analysis Research Paper
Write a paper addressing a situation in which you are called on to present quarterly sales information at an in-person meeting to a group of stakeholders, including managers, salespeople, and customers. Knowing that communication must always be designed with the audience in mind, answer the following questions:
o What characteristics of the audience must you consider?
o What communication channels are appropriate? Explain.
o What are some considerations to keep in mind given the diversity of the audience?
o How would you ensure that your message is effective?