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Communications and channel-distribution strategies

Problem: Complete an analysis of the current Integrated Communications and Channel/Distribution Strategies.

1) Describe the current approach being used and label/ identify the strategies using the key concepts from the course that refer to communication and distribution strategies.

2) Conclude with 2 suggestions/ideas you have, one from each area given the firm's current overall marketing strategy.

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Marketing Management: Communications and channel-distribution strategies

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Marketing Management: Communications and channel-distribution strategies

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