Solved: Communication objectives from marketing objectives, Marketing Management

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Communication objectives from marketing objectives

Problem: Employing and Delivering an Integrated Marketing Communications Plan.

Please utilize Pfizer Inc.'s Detrol LA as the basis for answering the following questions!

1. State the objective of your IMC plan, differentiating communication objectives from marketing objectives.

2. Explain the rationale behind the advertising and promotional strategies selected.

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Marketing Management: Communication objectives from marketing objectives

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