Communication is our way of sharing ideas and experiences with other individuals, groups, and institutions. Public relations is very much a communication process and effective communication is at the core of strategic public relations practice.
- Think about a controversial topic that has been in the news lately, such as the legalization of drugs or the proposed limits on the size of soft drinks.
- Choose one issue and one stance on that issue. Considering the communication theories outlined in the chapter, explain which you believe would be best to use in your PR situation.
- Discuss how you would use that theory to convince people to adopt your viewpoint.