Problem:
Altimeter Technologies operates in a country that has a high-context culture, whereas ZeeBee Corp. operates in a country that has a very low-context culture. ZeeBee approaches Altimeter, proposing a joint venture between the two companies, and teams of representatives from the two companies meet to discuss the proposal. Michael is responsible for ZeeBee's presentation to Altimeter. Which of the following should Michael do in order to communicate effectively with Altimeter's representatives? ANSWER Unselected Michael should focus on building relationships with Altimeter executives rather than delivering facts. Unselected Michael should focus on what his counterparts at Altimeter actually say rather than on nonverbal cues. Unselected Michael should use a direct communication style rather than an indirect one.