A global strategy may help to communicate a worldwide CSR culture and maintain uniform standards but may also lack responsiveness at the local level.
There are different opinions concerning whether it is better for MNEs to develop global - one size fits all- corporate social responsibility (CSR) strategies, or whether they should adopt decentralized, â??localâ?? CSR strategies.
A global strategy may help to communicate a worldwide CSR culture and maintain uniform standards but may also lack responsiveness at the local level.
On the other hand, a local strategy could be fragmented and disligned with other local strategies of the same company.
Moreover, when the country has lower CSR standards than the company's home country, there is a risk that decentralization will lead subsidiaries to target those lower standards rather than the higher standards expected in their home countries (Muler, 2006)