Course Learning Outcomes:
This assignment addresses the following subject learning outcomes:
A) Synthesize requirements and recommend a number of tested and verifiable solutions to address limitations to contemporary business problems
B) Devise and communicate a strategy to address complex business needs across an organisation, while meeting objectives and applications of information technology.
Assignment Instructions:
In 1981, IS guru (vale) Russell Ackoff proposed the hierarchy of data, it shows data at the base of a pyramid, which may be considered as the sum of recorded observations. Information exists at the layer above data and can be thought of as descriptions for the data or data sorted into usable categories. The next layer, knowledge, can be thought of as know-how and is required if information is to be converted into instructions or transmitted between entities. Beyond knowledge sits understanding, which is the ability to correct errors, trace their causes and to make changes. At the top of the pyramid sits wisdom, which Ackoff (1981) defines as 'the difference between increasing efficiency and increasing effectiveness.'
Organisations need the right information at the time they are required to make a decision and so the business need concerning data is that it is collected, managed, enriched, stored, protected and transmitted in an efficient manner. IS professionals need tools at their disposal to facilitate data management Managing data is important because, as we have seen already, there is a growing plethora of data collected by businesses, governments and individuals.
Porter's value chain as we learnt is a key model in the business world today and effective technology is needed to support an organisations value chain. With your knowledge of the value chain and the Ackoff hierarchy of data:
develop a data analytics and business intelligence systems solution plan (blue print) that will effectively support the primary , secondary sub activities of the value chain for Harris Farms a well known Australian grocer (you will need to do your own research on Harris Farms).
Your systems solution (blueprint) must incorporate the various aspects of the Ackoff's Hierarchy of data. You should make recommendations on specific data analytics and business intelligence systems, referring to external sources on how these have led other firms to significant efficiency improvements in the past. The solution plan should be appropriately justified and illustrate to the CEO and management of Harris Farms what the expected gains of implementing your solution would ideally be.
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