Comment on the relative profitability of the companies by, Accounting Basics

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Comment on the relative profitability of the companies by

Question: Here are comparative statement data for Duke Company and Lord Company, two competitors. All balance sheet data are as of December 31, 2017, and December 31, 2016.

Instructions: (a) Prepare a vertical analysis of the 2017 income statement data for Duke Company and Lord Company.

(b) Comment on the relative profitability of the companies by computing the 2017 return on assets and the return on common stockholders' equity for both companies.

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