Comment on the idea of direct marketing or sales promotion
1. Discuss the logic behind pre-, concurrent and post-testing within this case.
2. Comment on the idea of direct marketing or sales promotion as an investment not a cost in relation to building brands.
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1 discuss the logic behind pre- concurrent and post-testing within this case2 comment on the idea of direct marketing
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1 media strategy is also part of lsquohow do we get there discuss the key media characteristics for this case2 there
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