Comfy shoes inc builds shoes tailored to meet each


Question: Comfy Shoes Inc. builds shoes tailored to meet each individual customer's needs. Customers who visit the shop in downtown Boulder can choose one or more of the following custom-tailoring services. Customers receive their shoes in the mail within a week of their initial visit.

Service Description Processing time Resource used
A. Walking Basics Take measurements for basic walking shoes 12 min Attendant 1
B. Walking Plus Choose specific design (material, color) 12 min Attendant 2
C. Running Basics Take measurements for tailor made running shoes 10 min Attendant 3
D. Running Advanced Consult physical therapist and obtain precise needs for running shoes. Also, choose specific design 40 min Attendant 4

The company offers the following packages to their customers:

a. Package 1: Includes only Walking Basics (Service A)

b. Package 2: Includes Walking Basics and Walking Plus (Services A and B)

c. Package 3: Walking Basic, Walking Plus, and Running Basics (Services A, B, and C)

d. Package 4: All four services (A, B, C, and D)

Customers of Comfy Shoes visit the store at a rate of 40 customers per day. Of these, 35% buy Package 1, 20% buy Package 2, 10% buy Package 3, and 35% buy Package 4. The store operates 12 hours a day.

A) What is the implied utilization of each type of attendant (Attendant 1, Attendant 2, etc.)?

B) Which type of attendant (Attendant 1, Attendant 2, etc.) is the bottleneck?

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Marketing Management: Comfy shoes inc builds shoes tailored to meet each
Reference No:- TGS02650176

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