Collect a list of top 5 business questions from the areas of brand management, communications development (not only classical advertising but also packaging, POS, ...) and /or market research. List it in bullet points
Search for an ad (TV Commercial, print) that is a very good one in your opinion. Search for another ad that is a very bad one from your opinion.
Describe in some bullet points, why you consider these ads as especially good/bad. No more than 2 double spaced pages. Provide links to the adds if they can be found online.