Coca-cola social media policy


Assignment:

Q1. Generally, what is the difference between speaking "on behalf of the Company" and speaking "about" the Company?
Q2. The policy states that "These Social Media Principles should guide your participation in social media, both personally as well as when you are acting in an official capacity on behalf of the company." . Do you think your personal activities should be influenced by company guidelines ? Explain.
Q3. The policy states to "be conscientious when mixing your business and personal lives." Do you agree or disagree with this statement? Explain.
Q4. In Coca-Cola Social Media Policy, what does it mean to be an ambassador ?
Q5. What types of online conversations about the Coca-Cola Company are appropriate? Inappropriate?
Q6. What are some public positions employees might take that would be considered "counter to Coca-Cola's interests?"

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Coca-cola social media policy
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